About J3 UpFitters
At J3 UpFitters, we don’t just modify vehicles—we empower operations, streamline workflows, and make sure your fleet is as efficient, reliable, and safe as it can be. As part of the J3 family of businesses, we are driven by a people-first approach and a passion for tailored solutions that produce operational excellence.
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Founded in 2024, we’re aiming to become the premier provider for custom fleet upfitting in the Southeastern U.S. and beyond; trusted by field service companies, municipalities, law enforcement, and a wide range of industries.
Our Mission
To build smarter, more efficient fleets that work as hard as the businesses they support. We deliver precision-built solutions that optimize fleet performance, reduce downtime, and maximize productivity for every client.
Values
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Excellence in Service: At J3 Upfitters, our work is our promise. We treat every vehicle like it’s our own, ensuring superior craftsmanship and attention to detail in everything we do.
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Innovation: We believe in pushing boundaries to provide cutting-edge solutions that keep our clients ahead of the curve.
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Integrity: Building trust with our clients is at the core of what we do. We work transparently, communicate openly, and honor every commitment we make.
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People-First: We recognize that our people are our most valuable asset. From our customers to our team members, people come first. Our commitment to providing a great working experience extends into the quality of work we produce for our clients.
Leadership
Our team is a blend of experienced professionals, skilled technicians, and innovative thinkers who come together to deliver exceptional upfitting solutions. From our front office to the shop, we’re united by a common purpose—to deliver the highest quality service with precision, reliability, and a personal touch.
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Lora Dunton – Chief Executive Officer (CEO): Lora brings a wealth of leadership and vision to J3 UpFitters. Her commitment to growth and innovation shapes the company’s strategic direction and drives its success in the marketplace.
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Terrence Dunton – Director of Operations & Fulfillment: With years of experience in upfitting and vehicle customization, Terrence plays a key role in ensuring that every project meets the highest standards of craftsmanship and efficiency.
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Karla Jackson – Chief Operating Officer (COO): Karla's strategic mindset and passion for operational excellence ensure that J3 UpFitters runs like a well-oiled machine, delivering exceptional service to clients.
Delivery
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Customized Solutions: Every business is unique, and so is every fleet. We don’t offer one-size-fits-all solutions. Whether you need heavy-duty shelving, specialized tool storage, or EV-specific upfits, we create custom solutions that perfectly fit your needs.
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State-of-the-Art Equipment: We use the latest technology and premium materials to ensure that every upfit is not only functional but built to last.
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Quality Without Compromise: We’re committed to delivering superior craftsmanship and attention to detail in everything we do. Our upfits are designed to last and perform under the toughest conditions, ensuring that your fleet is always ready to roll.
Our Impact
At J3 UpFitters, we don’t just improve vehicles—we improve operations.
Our installations lead to:
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Increased uptime, keeping your fleet on the road and working harder.
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Reduced operational costs, helping you stay ahead of the competition.
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Better-equipped teams, increasing productivity and safety on the job.
Get to Know Us Better
We’re more than just upfitters—we’re your partners in growth. Ready to see how we can optimize your fleet? Reach out today, and let’s start building a solution that works as hard as you do.
