J3 UPFITTERS
BRAND KIT
Assets & Guidelines for Maintaining J3 UpFitters' Brand Integrity
approved
logos
01516A
F1CC71
EFEBE2
000000
FFFFFF
474747
AFA899
F3BB32
color
codes (hex)
font
families
Montserrat
Lato
"Thank you for honoring the J3 UpFitters brand. Every element represents the hard work and dedication we've put into building a brand that stands for excellence, reliability, and innovation. We appreciate your support."​
Lora Dunton | CEO
tone
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Elevated, yet Accessible - Reflecting the Vibe of the Founders (Lora + Karla)
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Diverse: Black, BIPOC, Woman
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Flexing Subject Matter Expertise
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Geo Vibe: ATL
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Innovative and Tech-Forward
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Fun-Loving and Sincere
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People-First​​​​​
depictions
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Never portrayed as whimsical
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Never showing anything above Lora nor Karla's heads when in pics.
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Objects may be contained in orbs, outlines, or other shapes.
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J3's people are not to be contained within images.
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The acronyms "J3MG" or J3U are only reserved for informal content, hashtags, cultural portrayal, or artistic renderings (e.g. wearables, promotional swag, etc.)​​.​