Welcome to J3 Upfitters: Learn How We're Redefining Vehicle Upfitting & How We Made Waves at NAFA

At J3 Upfitters, we do more than just upgrade vehicles—we elevate possibilities. Whether you’re a municipality, a service provider, or a fleet manager looking for next-level customization, we’re here to help you do more with every mile.

Who We Are

We are proud to introduce our newest fleet solution, continuing the legacy of the J3 Family: J3 Upfitters. Because we recognize the importance of having a fleet that functions efficiently and remains up-to-date, J3 Upfitters was created to address the market gap where innovation and quality were compromised for speed. As with all J3 Family businesses, we are committed to excellence and customer satisfaction.

What We Do

J3 Upfitters specializes in complete vehicle upfitting services designed around your operational needs. From emergency lighting and safety equipment to custom shelving, racking, partitions, and decals, our team works with precision and purpose. Each vehicle we service is improved for performance, durability, and practical functionality through the services we offer below.

• Expert consultation

  From planning to execution, we help you make smart, scalable decisions that align with your fleet’s mission.

• Logistics support

  We coordinate vehicle movement, upfitting timelines, and vendor management so your operations stay on track.

• Public safety builds

  Outfitting police, fire, EMS, and municipal units with compliant, mission-critical lighting, storage, and communication systems.

• Tool installations

  Custom shelving, racking, and equipment mounts that maximize productivity and minimize downtime.

• Remarketing prep

  Full decommissioning and prep services to get your vehicles resale-ready quickly and cleanly.

• Decal management

  From fleet branding to regulatory markings, we handle everything from design to installation and removal.

  
  

Taking Over NAFA: A Moment of Impact

Our recent presence at the NAFA Fleet Management Association Expo was more than just a booth—it was a bold statement. J3 Upfitters came to the Long Beach, CA event with a mission: to showcase the future of vehicle upfitting and prove that we’re not just part of the industry—we’re helping lead it.

Lora Dunton, CEO & Owner of J3 Upfitters shared that from her conversations at NAFA, “It’s clear the future belongs to companies that can deliver both speed and customization at scale.” Fleet professionals, OEM partners, and technology innovators all echoed the same sentiment: there is a rising demand for faster titling and registration solutions, alongside smarter, safety-first builds.

From cornhole tournaments to our interactive photo booth, we brought energy and personality to the expo floor. But it wasn’t just about the fun—every touchpoint was designed with purpose. The goal? To give attendees a chance to connect with our team, understand our services, and see the culture behind the brand.

Why J3 Upfitters?

We don’t believe in one-size-fits-all. We believe in partnership. When you work with J3 Upfitters, you get a team that listens first, designs smart, and delivers on time. Our goal is to make your fleet safer, more productive, and ready for anything the road throws your way.

Ready to elevate your fleet? Let’s talk. Schedule a consultation with us today and discover the J3 Upfitters difference!